Customer Behaviour Management

Customer Behaviour Management
Business: CBM

Универсальный русско-английский словарь. . 2011.

Смотреть что такое "Customer Behaviour Management" в других словарях:

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the …   Wikipedia

  • Management development — is best described as the process from which managers learn and improve their skills not only to benefit themselves but also their employing organizations.[1] In organisational development (OD), the effectiveness of management is recognised as one …   Wikipedia

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • behaviour — be‧hav‧iour [bɪˈheɪvjə ǁ ər] , behavior noun [uncountable] also behaviours the way that someone or something acts in different situations: • They have changed their buying behavior and are postponing major purchases. • The market s crash forced… …   Financial and business terms

  • Customer intelligence — Contents 1 What it is 2 CI and CRM 3 Process 4 Example sources of data for CI 5 Benefits …   Wikipedia

  • Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… …   Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • customer profitability analysis — CPA The analysis of profits by customer. In the past, management accounting reports focused exclusively on product profitability, but in recent years it has become clear that managers need to understand both product and customer profitability.… …   Accounting dictionary


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»